The phrase “only 90s kids remember” has become a joke to many who grew up during the 1990s, however there’s no denying people carry a certain admiration for that time when they were young. Media and popular culture produced during the decade has been described as containing prevalent aesthetic markers that, in retrospect, has become a visual and visceral guide for people to describe something as “90s.”
In addition to being a guide for identification, the aesthetic of the 90s appeals to many people who experienced it both in the context of the decade and today, through the reproduction of 90s aesthetic markers. This allure is why Nickelodeon is making a new Hey Arnold! movie or why Anastasia Beverly Hills made a “90s Makeup Vibes” makeup tutorial.
The popularity of these reproductions suggests that “remember” may not be the correct word to describe the continued interest in 90s things. 90s kids aren’t simply remembering, they’re drawn to what feels familiar and sentimental to them. For many, aesthetics associated with the 1990s are enough to fill them with nostalgia. Continue reading “Nostalgia for What We Can’t Remember: Osamu Sato’s Video Games”